Dany Lauener

For his modest appearance, Dany displays confidence and creativity, extending his sincere, Swiss personality to greet you.

Dany Lauener photo

Dany’s ability to identify with the technology between client and integrator is key. “Digital is not only numbers, bits and bytes; power lies beneath data: it’s up to us to release it.”

Sitting in a room with Dany Lauener can be good fun. For his modest appearance, he displays confidence and creativity, extending his sincere, Swiss personality to greet you: service with a smile. With his computer engineering background, Dany continues to making himself available and building on his long serving team’s specialist expertise to evolve our track and trace solutions for emerging cross-industry application.

Joining blue-infinity in 2002, Dany has been frequently promoted, from his initial role as Microsoft consultant, pivoting into more senior roles and eventually Practice Manager Digital Tracking & Analytics. Dany appreciates being involved in all aspects of a solution, rather than having a single focus. From grid computing and supply chain optimization, to end-to-end solutions for the world’s largest tobacco companies, his impetus is always in doing and learning everything collaboratively, rather than in silos. Recognition is important and as any good manager, Dany seeks to promote others above himself. His peers also know that Dany demands quality of himself and of them on a level playing field, stating that you “often don’t need all people in the room, only the best”.

Working with large multinationals like Philip Morris International, Japan Tobacco, Imperial Tobacco and previously Nestlé is not without its challenges, to which Dany applies an engineering approach, having toyed with 3D digital imaging as a budding entrepreneur and with a keen interest in big data from his studies at EPFL. Digital Tracking is directly related to the data storage of unique codes – easily numbering in the billions – and Dany’s ability to identify with the technology between client and integrator is key. “Digital is not only numbers, bits and bytes; power lies beneath data: it’s up to us to release it.” Besides stretching himself between projects, Dany, a former gymnastics teacher, is now a keen diver, volunteer fireman and enjoys snow sports with his family.

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