Ethan ensures all projects follow a user-centered design process with hands-on digital consulting.
A keen sailor and creative writer, Ethan is multilingual and was once Coordinator for International Relations for the Office of the Mayor, in Hiroshima.
As head of User Experience (UX), Ethan Maehl helps ensure that all blue-infinity projects follow a user-centered design process by providing hands-on digital consulting for client accounts. His team of UX specialists have undertaken some of our most significant projects to date, from humanitarian aid applications to collaboration tools and websites for high-profile banks and the luxury industry. Most recently, his team has helped companies large and small define their intranet strategy, notably using SharePoint and digital social media tools.
A native of Boston, Ethan has worked in the US, Europe and Asia. He was Director of UX at Expedia.com, the world’s largest digital online travel agency, a role he also held at Razorfish, based in Seattle and London. His clients have included AT&T Mobile, British Airways, Dupont Nemours, Kraft Foods, Lloyds TSB Bank, Microsoft and Safeco Insurance to name a few. Ethan says he then found his niche within UX, “a friend of a friend recruited me for my first UX position, but from the beginning I loved that the job lets me exercise both my analytical and my creative sides.”
A keen sailor and creative writer, Ethan is multilingual and was once Coordinator for International Relations for the Office of the Mayor, in Hiroshima. Ethan has an amazing ability to keep focus, perspective and a cool head, helping him find pragmatic solutions no matter how complicated the problem or stressful the environment. He is always positive and is a great mentor for young professionals.