Frédéric Demierre

Fred heads the largest Salesforce.com competency centre in Switzerland.

Frédéric Demierre photo

Frédéric transitioned to blue-infinity as Head of CRM & E-Commerce Solutions and Client Engagement Manager for key accounts. Frédéric has since increased the practice to house over 130 experts, and growing.

Geneva-born entrepreneur Frédéric Demierre is blue-infinity’s Practice Manager for E-CRM and E-Commerce solutions. Frédéric has built our team into the largest Salesforce.com competency centre in Switzerland. His team of experts provide solutions for brands to improve their sales, customer relationships and customer services, with packaged e-commerce and Salesforce solutions that cover the entire sales cycle. Frédéric’s team serves diverse clients across the FMCG, media, biotech and luxury watch sectors.

With his expertise in digital CRM and e-commerce consulting, Frédéric founded Sales Conquest SA, which was acquired by blue-infinity in 2012. Frédéric transitioned to blue-infinity as Head of CRM & E-Commerce Solutions and Client Engagement Manager for key accounts. Frédéric has since increased the practice to house over 130 experts, and growing.

The arrival of personal computers and game consoles in the 1980s was one of Fred’s early influences. It became his boyhood playground, developing his first game at 12 years old on a Commodore VIC-20 computer.  Besides software engineering and launching business ventures, Fred is a budding pyrotechnic and hockey coach. His alma mater is the Geneva Business School.

Fred is a member of the Management Committee.

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