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Friday Five@5
Mergers and acquisitions are a growing business trend in the media and communication industry as demands for specialised marketing and research services are rapidly increasing and becoming more complex.

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Global leader DAN braces for total digitalisation
CMPI partners with Dentsu Aegis Network Philippines in working towards its vision for 2020 to become one if not, the first fully digitised media and communications agency in the country.
BusinessMirror
#1
 
#2
Modern display planning
Display does build awareness. It lets you get in front of people who have never heard of your brand, your product, sometimes even your product category.
iProspect
 
Creative agencies bring media in-house
By optimising creative against real-time digital signals, Gyro can cross-sell products, nurture leads with sequential messaging and update burnt-out creative on ongoing campaigns.
AdExchanger
#3
 
#4
The rise of M-commerce: Is your site ready?
Mobile users have a far more intimate relationship with their devices than their computers, and marketing strategies need to move forward with this in mind.
E-Commerce Nation
 
Three ways to reimagine the role of the store
In the wake of a very turbulent 2016 retailers are re-examining how their stores work, and eCommera takes a closer look.
eCommera
#5
 
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