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Friday Five@5
“I think every brand needs to think of digital as not just a channel. If any brand says that digital is one of their media mix channels then they are foregoing a big opportunity.” Jane Lin-Baden, CEO, Isobar APAC.

Check out these articles and get the latest on digital.

Enjoy the read.
 
Agencies need diversity to understand the market
Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on Isobar’s future plans as well as the key focus areas in terms of technologies and business objectives.
Exchange4media.com
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Explore this planet of ours with Google Earth VR
Thanks to Google, you can spend Earth Day in 2017 by flying around the planet, in virtual reality.
Marketing Land
 
Predictions 2017
Predictions and trends for the year ahead in experiential and sponsorship from Dentsu Aegis Network’s global lifestyle marketing agency.
MKTG
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Everything you need to know about Facebook F8 keynote
Facebook just showed the world some big plans.
Mashable
 
Isobar’s Tim Doherty at ADC Creative Conference
“The role of the creative agency is to create more ambitious, bigger and better ideas than ever before. We must create content that provokes interaction” says Tim.
Isobar
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