blue-infinity case studies

Digital craftsmanship with Vacheron Constantin

Throughout its 260 years of existence, Vacheron Constantin has been devoted to watchmaking excellence.

As its digital agency of choice, blue-infinity is committed to maintaining the same attention to detail and passion for perfection across all the brand’s digital marketing activities: websites, mobile, social media, online campaigns and SEO/SEA.

Prestigious accolades

Our work for Vacheron Constantin has been regularly awarded some of the most prestigious international creativity awards in recent years included Le Meilleur du Web, Creativity International Awards and the Internet Advertising Competition.

Smart, digital touch points

We have been proud to work on significant projects in the digital transformation of this client. This has included smart, digital touch points, sites that encapsulate both the aesthetics and technical performance at the level of the Vacheron Collections and overcome the challenges of producing quality results across various devices and browsers.

There are numerous animations using technologies like WebGL, Canvas, SVG as well as CSS3 and JavaScript.

Timing is our essence

260th: dedicated website to promote the 260th anniversary of the brand:

Reference 57260: dedicated website to reveal the most complicated watch ever made (57 complications) with about 90,000 visits in 3 months.

Heures Créatives: dedicated landing page to promote the launch of a new collection.

Overseas-SIHH: dedicated website to promote the new Overseas Collection at the SIHH 2016


Ongoing success

The Vacheron Constantin site traffic has increased 4x in the last year, with over 3 million visits and growing. Nearly 60% of site visits have come through organic traffic. 

We continue to enjoy a 'tourbillon of adventure' with Vacheron Constantin.

The success of its online initiatives has recently prompted this iconic brand to invest more into Digital than traditional advertising.